In this video I tell you why you can never and should never aim to be fully confident.

As a confidence crusader I’m always encouraging women to work on their confidence levels so that they can become a more confident version of themselves.

The truth is though, that confidence isn’t an end goal that we can aspire to. There isn’t a finish line of confidence for us to set our sights on in the hope of being able to tick it off as a job well done. No, no, no confidence doesn’t work like that!

Working on building your confidence is like taking a shower. No matter how well you washed yourself in the shower this morning, you’re still going to have to do it all over again tomorrow.

So elevating your confidence is a practice, not a prize. It’s a way of life, not a once off. It’s something that needs to be revisited everyday for it to become a part of your personality and your approach to life. Its a daily choice that you make to step out of that shower as the confident woman that I know you can be.

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