One of the things I love most about creating Professional Business Head Shots for clients is seeing how their images are used to elevate their brand and online presence.
I get such a kick when a client comes to me for their head shots and they tell me that they’re in the process of starting a new website or updating their existing one, and they need new profile pictures as part of that process. I get excited because I know what an impact professional portraits can have.
Melany and Karen from Great Expectations came to me a while back to do just that, and their website has since had it’s upgrade using the portraits we created together in my studio.
3 Tips to Ensure Your Head Shots Work with Your Website
1. Get Clarity on Your Brand and Final Vision for the Website
If you can, know what you want your website to look like, BEFORE your go for your photo shoot. This way, you can ensure that you can communicate your requirements with your photographer and the overall look from the design and layout of the website, to the graphics, to the photos are cohesive. I suggest consulting a brand professional like Robyn Young from Brandheart.
2. Hire a Professional Web Designer & Graphic Designer
Having a professional create your website as well as the graphics for your website should be a no-brainer. I’m all for DIY – IF you have a degree of talent and skill in the field. If not, leave it to the professionals. In the long run, you’ll be glad you did. Not only will the end product look better, but the web designer and graphic designer will be able to communicate their requirements clearly with your portrait photographer. I recommend using a professional web designer like Stephen Sheldon from Thinking Space Web.
3. Plan the Details of Your Shoot Around Your Brand
There’s no better way to create the right connection with a prospective client who’s browsing your website, than by showing them who you are as a person, what you do and how you do it. This builds the all-important know, like and trust factor. Depending on your line of work, feel free to show some personality in your portraits, especially if you work directly with your clients. Design your photo shoot to show what you do, even if it just shows you working behind a laptop, eager to answer their inquiries. Plan your wardrobe and grooming for the shoot in a way that is congruent with what a client can expect when they meet you in person. For professional help in deciding what to wear for your shoot, I recommend Tracy Gold.
At the end of the day, if you feel like your website, your graphics and your portraits are a true representation of who you are and what you do, then you’ve probably done a great job!