When it comes to building your personal brand, visual content plays a vital role. As I like to say:
If a picture paints a thousand words, a video paints a manuscript.
Your visual content communicates so much about your personal brand that words simply can’t convey as succinctly.
?? Watch now or keep reading ??
What is visual content?
In the context of online marketing, these are all the digital files, or assets, that you use in conjunction with your copy or written content. Visual content can be:
They are the visible tools that communicate the essence of your personal brand to your audience who, by the way, have too short an attention span for you to rely solely on written text as your main form of communication. Your visual content is what catches their eye, and then leads them to that amazing blog post you’ve written.
What is batching?
Batching is the practice of blocking out chunks of time to focus all your attention and efforts on the singular task of creating several of the same TYPES of things so that you’re less distracted and leveraging your focus to create more than one item in a single session. This saves you time in the long run because you’ll have arranged your workspace to give you easy access to everything you need to create each item, instead of packing out and packing away those items each time to create a single time. For example, you might batch your dinners for the week. So you’d get out all the food processors, pots and utensils, all the vegetables you’d need for the various dishes and re-use and wash all the dishes in one go. You’d slice all the vegetables in one go, heat several pots and pans on the stove at once, and package and freeze the various meals at the same time too. So it might take you an entire afternoon to do, but you’d land up with a week’s worth of meals prepared and frozen, and you’d only take out the kitchen tools once, wash the dishes once and put them away once – a huge time saver in the long run.
The same can be done for your visual content. So if you’re taking photos for your next 4 blog posts, you can get all your gear out, get all your props, set up the lighting or the workspace once, and then create all your images for all 4 blog posts in one go. Then you can edit them all in one go and upload them in one go. It’s systematic and it’s smart.
You’re also using less brain power because you’re leveraging the same thought processes to create related content. So you don’t have to ‘remind yourself what you were doing’ and you get it done faster and with more energy.
And here’s why it’s smart to batch your visual content creation….
100% of the content you don’t create will not connect with your audience
You have to be in it to win it and if you’re not creating, publishing and sharing content on a consistent basis, you’re becoming more forgetful by the day. The online space is noisy AF and while the aim is not to become the loudest voice, you do want to become a voice that is heard by the right people at the right time, providing the right information that will lead them to read more and ultimately reach out to you for further assistance. But if you’re not creating content that catches their eye, you miss all those opportunities to connect with them.
Scheduling and batching your creation time increases the likelihood of you creating consistently.
Shit happens! Distractions happen. You might have started this year with the best of intentions, but if you don’t actually physically do something about those intentions, they’ll dissolve into nothingness along with that pile of lost hopes and dreams that you never took action on. You know the one I’m talking about!
When you’ve scheduled and carved out a set time slot for your visual content creation, you’re more likely to get it done.
I’ve found it useful to decide that my own business is another client when it comes to prioritising how to proportion my time and focus. By adding my business to my list of clients, I’m holding myself accountable to get it done, just like I would if I were being paid by a client. Because indirectly, that’s exactly what’s happening – if I don’t create my content, I’ll never find those clients who would pay me to do what I do.
If you’ve already created your visual content for the next month, then it doesn’t knock you quite as hard if something unexpected happens that requires your time and attention – because you’ve already created what needed to be created.
Haphazard creation = lack of cohesion
There’s an argument for and against creating your visual content on the fly. On the one side, it’s good to follow the inspiration and create when the feeling strikes. That’s often when our best creations come to life. The downside of that though is that it can lead to a body of visual content that’s disconnected, non-cohesive and all over the place. When you batch create your content, you can cross reference what came before and what comes after, and ensure that there’s a golden thread that ties each separate piece of content together. This will increase your chances of keeping your viewers and readers around for longer, because the current piece of content flows naturally into the next when you’ve created them in a batched sitting.
Indicates that you haven’t got your shit together
When you batch create your content, and you highlight the golden thread that ties it all together as mentioned in the previous point, it demonstrates to your audience that you’ve got a plan, that you stick to the plan and you execute on the plan. As the saying goes…
“How you do one thing is how you do everything.”
So, as evidenced by your approach to creating and sharing content on a consistent basis, your audience can extrapolate that you’re just as organised and on top of things when it comes to the service that you provide. It’s the ‘walk your talk’ approach. If you’re a fitness instructor and you’re telling your clients that they need to burn x number of calories a day and eat healthy, but they see you chomping on a pizza at 11:00 in the morning with your muffin top bulging out from under your pyjama top, then they’re less likely to come to you for health advice. So batching the creation of your visual content demonstrates that you’re organised, you’ve got a strategy and you know what you’re doing.
Self confidence & self Identity
Related to the above point, when you create your visual content in batches, not only do you feel a sense of accomplishment, but you can also see the physical results of your efforts. The process of creating something tangible from what was merely an idea you had last week has the affect of increasing your self confidence, demonstrates your ability to affect change and elevates your self perception because you create evidence that you’re a person who follows through on what they intend. Self discipline is a practice that leads to self-integrity.
This is benefit of batching your visual content creation is more significant than you probably realise. I’ve experienced it time and time again myself, when I’ve created new photos or new videos, or written out blogs posts in a day. It changes the way I see myself and it makes me feel good about myself. These good feelings then spill over into other areas of my business because, hey!, if I can do that, I can do anything!
The importance of batching your visual content
So now that you know how important it is to batch the creation of your visual content, you can read about the 5 steps of content creation in this post to get you started.
And tell me, do you batch your visual content creation? Or have you left it to chance and hope that inspiration strikes when you need it? I’d love to hear your approach to creating your visual content.
Let me know in the comments below…