Abigail K Photography WhysLast week I discovered my ‘Why’s’.

I was inspired by one of my favourite bloggers, Denise Duffield-Thomas from LuckyBitch.com. If you aren’t already, start following her immediately!

She reminded us in a recent blog post to think about what our job is. The reasons we do what we do.

But deeper than the usual corny reasons you see on every ‘About Me’ page.

I swear, the most over-used phrase on photography ‘About Me’ pages is…

“…I capture your memories.”

Vomit. I’m guilty of having that exact phrase on my ‘About’ page in the past. And I thought it was so deep.

Then I saw it on another photographer’s site, and another, and another. And that’s when I realised it was crap.

What kind of kak purpose is that? Really, a photographer’s purpose is to capture your memories. Sure I suppose if you think about it, that is what we do, but the more important question, as Denise pointed out, is WHY do we do it?

That got me thinking.

At first I listened to her post and left it at that. Not really giving it any more thought. Then later that day, or perhaps even later that week, the question entered my mind again

Why do I do what I do?

And then I started searching. Why DO I do what I do? Is it for me? Is it for my clients? Is it for awards and recognition? Is it because I see other photographers doing what they do and I’m just following suit, like a lemur over the side of a cliff?

I started finding my answers as I was driving to, and then walking around, the grocery store. I had to stop in the veggie aisle and get out my phone to write down the answers that suddenly started flooding my mind.

Denise suggested that we get clear about what our 3 things are, but I had to stretch it to 5. And each within a very specific order. In my mind, the one impacts the next and has a ripple effect, both on myself and on my clients.

to create
to entertain
to inspire
to transform
to empower


You know that feeling you get when you know deep down inside that something is your truth. That’s what I felt when I saw this list form on my phone in front of me while standing in the queue at the local Spar. My truth. These are my ‘Why’s’. And although someone else may have the exact same list of ‘Why’s’, as Denise said, our chosen topic is what separates us.

Our chosen topic then, is our ‘How’, and I think the combination of our ‘Why’ and our ‘How’ is the measuring stick that ensures that we’re following our true paths. So for me, I’ve now got clarity about why I do photography, what impact it has on my clients and that it really is my true path.

I’d love to hear from you. Why do YOU do what you do? Are you following your true path? Have you found your ‘Why’?