I have yet again had the privilege of photographing Julie from Off The Rails.

I first photographed Julie a year ago when I did her Personal Branding images for her website.

This time round we were creating some images that reflected Julie’s effortless style and dress sense. And Julie truly made it look effortless in every sense of the word. We had decided to shoot outdoors in the neighbouring backstreets of Observatory and after each look, Julie would head to the car, transform and re-appear in yet another gorgeous outfit. If that doesn’t tell you how easy it is to look good, then nothing will!

So let me introduce you to Julie…

Sharon from Chandramala photographed by Abigail K Photography A Cape Town based Portrait Photographer

Meet the Client

Business Name
Off The Rails
Website address
Social Media Links


Explain what you do

I am a fashion trend stylist who dresses women stylishly to make them feel good about themselves. I also blog frequently and host seasonal fashion trend presentations to women who want to know what the fashion trends are for the season.

Who’s your target market?

The everyday women aged between 35yrs and up.

What problem of theirs do you solve?

Their appearance, their confidence to face the world on a daily basis knowing they look and feel good about themselves.


Why do you do what you do?

I love the satisfaction of seeing the transformation in my clients with regards to how they look but more importantly how looking well dressed makes them feel and how confident they become in the process.

Why did you need a photo shoot?

To update my blog/website.

What was your expectation for the photo shoot?

I didn’t know what to expect but I wanted to make sure I looked good in the images as I was putting myself out there for all to see!

What was your overall experience of the actual photo shoot?

I am not generally comfortable in front of the camera and not sure how to pose but Abigail guided me all the way and made me feel very at ease and comfortable.


Were you happy with the final images?

I was blown away and so delighted at how they turned out.

Anything Else?

I would highly recommend Abigail to style a shoot for you even if you just keep it as a momento for yourself or family.


Do you need Personal Branding Images for your own business?