As a fellow photographer, I was honored to be asked by Lauren to capture her Personal Branding Images. It’s always daunting photographing another photographer, but I had absolutely no need to think we would have anything but fun!
Lauren is not only a talented photographer, but she’s also one amazingly kind, beautiful and fun woman – and that smile! Oh my word, I could photograph her smile for days! We had a fabulous few hours running around Cape Town City Centre on the most gorgeous day! It would have been really tough to not get some great images from this shoot, take a look for yourself and find out more about Lauren…


Erica photographed by Abigail K Photography A Cape Town based Portrait Photographer

Meet the Client

Business Name
Lauren R Photography
Website address
Social Media Links

Explain what you do


I document your lives and I tell your stories. And all this I give you for keeps!

Who’s your target market?

I work with people! I work with you.

What problem of theirs do you solve?

I capture a mood and style that helps you sell a product or tell a personal story in an effective and beautiful way.

What makes your product/service/business different?

My eye for composition, my editing and my ability to capture the mood is why you hire me.

Why do you do what you do?

I have always seen the world through a series of images. I’m a visual person so taking photographs is just the most perfect way for me to spend my time.

How do you stay motivated?

Trying out new ideas on clients and finding time to photograph personal projects. But nothing beats finding that one extra special image from a shoot, there’s always one that just says it all. I find myself smiling every single time I go through my first selection process.

What has been your biggest challenge as a business owner & how did you overcome it?

These days with entry level SLR’s enabling anyone to take a ‘decent’ photograph, there has been a flood of people entering the market selling their time as photographers. This makes it harder work for potential clients in choosing a photographer. I keep uncompromisingly to my style, and attention to detail. My work speaks for itself.

What advice would you give other business women, either starting out or already in business?

Practise makes perfect!


What would you do differently if you could start your business again?

Start charging for shoots way earlier! I didn’t have enough confidence in myself to add a monetary value to my work so I ended up doing a lot of work with no financial reward at the end of the day.

What’s next for you and your business? What’s your big dream/goal?

For now I don’t know, I go with the flow. But, earning a living as a documentary photographer is somewhere out there for me. When the time is right.

Why did you need a photo shoot?

I needed images for my website and social media.

What was your expectation for the photo shoot?

As I’m a photographer I knew what to expect but it was a very interesting exercise being on the other side of the lens.


Do you need Personal Branding Images for your own business?