I left the Personal Branding Shoot I did for Catarina, feeling like I’d been in the presence of a being with the most amazing energy. Catarina is a beautiful woman, not only in appearance, but in the vibes that emanate from her. She’s calm, caring, peaceful, relaxed. We did her personal branding photo shoot at her home in Hout Bay which is a beautiful space from which she runs her business and teaches her yoga. With her focus being very much on women, nutrition and family, it was lovely to have her husband and son join in on the shoot. Find out more about this dynamic woman and the amazing work she’s doing…

Erica photographed by Abigail K Photography A Cape Town based Portrait Photographer

Meet the Client

Business Name
Catarina Andrade
Website address
Social Media Links
Explain what you do

I support mamas & mamas-to-be who feel overwhelmed to release self-doubt, restore balance in their lives, and cultivate a feeling of calm, confidence & connection with themselves, their littlies, and the contribution they’re making in the world..

Who’s your target market?

Mamas and mamas-to-be who want to create a life that nourishes them, their families, and the world.

What problem of theirs do you solve?

I help women to cut their overwhelm, self-doubt, and guilt in half while doubling the amount of time and energy they have to focus on what matters most to them – be it changing nappies, changing the world, or both!

What makes your product/service/business different?

In addition to looking at the body, mind, and emotions, the support I provide is holistic and incorporates spirituality and energy as well. We go deep while also keeping it light because I love a good laugh! We’re all way too serious for our own good.

Why do you do what you do?

I want to help women embrace the gift of motherhood, including the mess and the miracles! Many women are stuck operating within the two prevailing paradigms of motherhood – that it’s all sunshine and rainbows or that it’s all about sacrifice. At the end of the day they feel unfulfilled, like they’re failing, or burned out like I did. It’s time for us create a brand new paradigm, accepting that motherhood is a journey and consciously creating our own authentic version of what it looks like to be a mother and a force for good in this world.

What has been your biggest challenge as a business owner & how did you overcome it?

Taking risks and putting myself out there. I’ve overcome it by leaning into trust, faith, and surrendering the need to know or control.

What advice would you give other business women, either starting out or already in business?

It’s not about working harder or longer hours or hustling. It’s about doing the inner work to allow for outer expansion in your business and yourself. You’re infinitely capable and can create anything if you live your message and get out of your own way.

What would you do differently if you could start your business again?

Nothing – I believe it’s all unfolding as it should in divine timing. I’d just tell myself to enjoy the ride more!

What’s next for you and your business? What’s your big dream/goal?

I like to focus fully on the present and allow space for the “what’s next” to emerge organically. Right now I’m nurturing a growing global village of conscious mamas and kiddos, with the vision of transforming humanity one family at a time. I dream of a world where every woman and child feels heard, held, and loved. At the moment this looks like supporting women with conscious pregnancy, birth, and motherhood through private coaching, online group courses, kundalini yoga, speaking, and retreats. I’m pretty sure I’ll birth a book at some point in the near future and another child, maybe at the same time! I’m also feeling called to increasingly support women to birth their dream businesses into the world so that’s already in the works behind the scenes.

Why did you need a photo shoot?

I needed images for my website

What was your expectation for the photo shoot?

I was just happy it was happening after the previous ones fell through with other photographers

What was your expectation for your images?

Beautiful photos, but they were magical!


Catarina has a lovely video where she shares a mediation to help with self-love and self-reverence. If you’re interested to learn more about it, watch it here.

Click here to view more from Catarina’s Personal Branding shoot.

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