Karin reached out to me towards the end of 2017. She was at a stage in her career where she was ready to introduce her new coaching practice to the world. She had also set the intention that we would do her Personal Branding shoot on her birthday in March.

When a client books me so far in advance of their shoot, I really feel like I walk a journey with them. From our clarifying coffee meetup where she explained why she wanted the photos and what her inspiration, to the lead up to the big day where we start to firm up the final details. I love connecting with my clients in this way. Of course, you can plan things as well as you like, but you can never control everything – like on that morning on the shoot, when I got a flat tyre on the way to Karin’s home! But besides that, and all credit to Karin who was very patient and understanding – we had a lovely day at her beautiful home in Somerset West where Kristine did Karin’s hair and makeup and then we moved through the different outfits and different rooms in the house. Karin coaches her clients in her home so it was absolutely fitting that we did the shoot there to give her clients a sense of what to expect when they book her services. And speaking of services, here’s an explanation of what Karin does and why she does them, in her own words…

Sharon from Chandramala photographed by Abigail K Photography A Cape Town based Portrait Photographer

Meet the Client

Once Karin received her final images, I asked her to tell us more about herself & her business, to shine a spotlight and the amazing work she’s doing and how she’ll be using her brand new images to make an even bigger impact in her world!

Business Name
New Start Coaching
Social Media Links


Explain what you do

Configuring New Beginnings for Women. “For better it is to make a beginning of that which may lead to something, than to engage in a perpetual struggle and pursuit in courses which have no exit.” Francis Bacon.

Who’s your target market?

All Women wanting to start a New Journey in life

What problem of theirs do you solve?

Obstacles come up for everyone but it is to understand that with each ending there is a New-Start the victory is if we can know how to Face it!, Own it! and Live it! For the people I work with it is finding a way to benefit from the obstacles they face and to start a new journey where they know how to face challenges, and to map out a path going forward from a point of the unknown and embrace the offerings that starting a fresh brings.

What makes your product/service/business different?

I believe I am not just any Coach. I am a Coach that has traveled life extensively in search for the right framework and model for when one is starting a New Path in life. With my coaching business New Start Coaching, women are elevated through growing, teaching and being supported in order to embrace the confusing joys when facing that New Beginning. My vast life experience has contributed to my highly focused manner in which I help women on different journeys map their course and configure routes at the beginning of a New Chapter, to find the most positive outcome for their lives going forward. 

Why do you do what you do?

It became my life’s passion to help other women manage and map out life’s New Beginnings after having first hand experience in starting over a few times in my life and knowing how it feels when you think you have limited control or resources or support to start a New Chapter.

Why did you need a photo shoot?

I needed to update my personal branding

What was your expectation for the photo shoot?

It was my birthday. I wanted a fun, relaxed and professional atmosphere which I got. Thank You

What was your expectation for your images?

Even with looking through Pinterest images (which helped) I was not sure what the outcome would be, but I love the photos I got from the shoot.

Do you need Personal Branding Images for your own business?