Judith attended one of my Over Coffee Confidence Conversation monthly gatherings earlier this year. At that coffee meeting, she mentioned that, in the name of confidence, she was challenging herself to get out of her comfort zone.

So of course, I was delighted when, a few weeks later, she got in touch to book a portrait session. What a delight to witness a woman so intentionally challenge herself, and have so much fun in the process. You can’t help but smile and laugh when you’re in the company of Judith, as you can see from her photos.

So before you find out more about the fantastic work Judith is doing, when last did you step out of your comfort zone?

Erica photographed by Abigail K Photography A Cape Town based Portrait Photographer

Meet the Client

Business Name
comma marketing
Website address
Social Media Links

Explain what you do

Strategic and Digital Marketing Agency, that works with you to confidently market and grow your business

Who’s your target market?

SME’s and Mid-Market companies. Business owners, Marketing Managers, Entrepreneurs. Business looking to rebrand or reposition.

What problem of theirs do you solve?

Time – Marketing your business while focusing on the bottom line is a full time job. We market their business on their behalf with their unique business offering in mind, who their ideal customer and what marketing solution will fit their business. Marketing Trends – There are constant changes in the digital marketing space, and we study these changes. We share these changes and trends with our clients so as to market their businesses smarter. Money – If a business is marketing to the wrong customer, chances are they are wasting their money. We work with them to consolidate a marketing plan that includes their budget and ultimate goal.

How do you make their lives (and the world) better?

By being a hands-on marketing agency, we offer personal service and support that is driven by strong client relationships.

What makes your product/service/business different?

We are flexible agency and don’t believe that one size does not fit all. We consult with our clients, establish their USP’s, deep dive into their business plan while we work on their marketing and brand strategy.

Why do you do what you do?

There are quite a few things: I love brand strategy and working with clients to establish what their brand means, how to grow it and how it fits into the world of their customer. I also love working with clients on their marketing strategy and ensuring its an integrated plan that touches on all elements on their business and growth. I enjoy one to one interactions, and sharing my knowledge and information in training sessions on social media, digital marketing and brand.

How do you stay motivated?

I set a daily intention which allows me to create my intention for the day. I have also signed up and listen to many inspiring podcasts or Facebook live conversations, primarily focused on woman keeping other female entrepreneurs motivated. I like the collective community of motivating each other. I read alot.

What has been your biggest challenge as a business owner & how did you overcome it?

Three things come to mind: Firstly being a woman in a man’s world. It’s really tough to break through the glass ceiling. As a woman in leadership, being part of the ‘boy’s club’ was not a driver for me at all. I then thought of starting a ‘girl’s club’ but there were no woman open to even considering working collectively to support each other. The other one is starting my own business. I started with a bang, and got really lucky with a big account. I know that you never put all your eggs in one basket, but as a solo-entrepreneur starting out, I had to go it alone and spent all my time nurturing and working on this account. Now I find myself, completely re-evaluating my business and it’s hard to get out there and look for new growth opportunities. Lastly, I support entrepreneurs who also run their own agencies (website design, graphic design, copywriting, etc). I believe there is a deeper sense of going the extra mile and really putting in effort to keep their business going. Recently, I outsourced some work to a larger agency (in the hope of really tapping into their service offering and freeing up my time). I have been so badly burn’t. There is no sense of any service delivery, I am just a number and the fact that they have not delivered on our SLA in 4 months is totally unacceptable. Stick with the guys that are committed and have allot to loose. Like you do.

What advice would you give other business women, either starting out or already in business?

So much advise and so little time. My intention today from the beautiful movie: The greatest showman: You’re everything you’ll ever need, everything you’ll ever want And it’s here right in front of you! (obviously singing)

What would you do differently if you could start your business again?

I would maximise the use of networking groups, prioritize my time management and manage my finances better.

What’s next for you and your business? What’s your big dream/goal?

I am using the word ‘pivot’ Realizing you can’t be everything to everyone. I am streamlining my business and service offering and doing what I love doing. I am also removing myself from the customers that are non-payers, want everything for nothing and really don’t value the service I offer.

Why did you need a photo shoot?

I want to change the image of my business to target a different market, that is more inline with the type of client I want to work with.

What was your expectation for the photo shoot?

Wasn’t sure what to expect. I appreciated the advise, tips and questionnaire before the shoot. I liked the fact that I have to think of what I wanted to achieve and prepare mentally for the experience.

What was your expectation for your images?

No idea what to expect, but very happy with my final choices.


Do you need Head shot Images for your own business?