Last month I had the pleasure of photographing Julie from Off the Rails. Julie has been a Cape Town based fashion and trend consultant for the last 9 years, and she contacted me after being told about the kind of photography I do by two separate people. She was actually a speaker at the Fine Women Network, a networking breakfast that I attend every month, except for the very one when she was the speaker, as my pups had health issues that morning.

Eventually, months later, our paths finally crossed after she was encouraged to get in touch with me for the updated photos she needed for her website.

The Photography Brief

Julie wanted to have a few different looks for her outfit to use in different spots on her website. She also wanted to get some still-life shots of bags, shoes, clothes and jewellery to communicate the fact that she is a stylist who can mix and match many different accessories and still create a look that is cohesive and stylish. She had a very clear colour palette which was very neutral and natural in tone. I told her to bring along clothing and accessories in that range.

Julie wanted images that were inspired by fashion brands and bloggers that she follows on Instagram, including cropped shots, focus on accessories and a bit of movement.

The Result

Personal Branding - Off the Rails

I think the resulting images from her shoot communicates Julie’s style & class with mix of ‘everyday woman’, ‘trusted stylist’ and ‘aspirational business owner’.

Want to see more from Julie’s shoot, check out her gallery.

What do you think? Do you love her pics?